Driving Results with Personalized Emails: 4 Strategies and Examples

Email Strategy
November 11, 2023

Are you struggling to increase your email conversion rates? Well, it's time to level up your emails with the power of personalization!

Personalization in email marketing is the easiest yet the most effective way to connect with your audience genuinely, without doing much. According to The State of Digital Personalization, simply by using stored data in your subject line and email body, such as your audience’s first name, company, location and so on, you will not only increase engagement, but also drive better conversion rates.

How can I personalize my emails?

“Personalization fields” are tags that can be added anywhere on your email that will automatically modify based on the contact information stored on your email service provider (ESP). This can be their name, company, occupation or any other personal detail they have stored on your database.

Stronde for email is an email creation platform that designs conversion-driven emails that can be then synced with your Email Service Provider (ESP), where your contact database is.

With Stronde for email, you don’t need to be a tech genius to master email personalization. You can easily add personalization fields when creating your emails, Once your sync and send them through your ESP, the personal information will automatically modify and show on your subscribers’ inbox just before you integrate them with your ESP, where your contact database is – as simple as it sounds!

Simple personalization best practices with examples that we loved

Strategy #1 – Add the recipient’s name

➜ Add the recipient’s name on the subject line

Examples of subject lines including the recipient's name

➜ Add the recipient’s name on the email body

The Zebra adding the recipient’s name on the email body

Eventbrite adding the recipient’s name on the email body

Opodo adding the recipient’s name on the email body

Strategy #2 – Add the company name

➜ Add the company name on the subject line

Examples of subject lines including the company name

➜ Add the company name on the email body

Tiktok for Business adding the company name on the email body

Strategy #3 – Personalize user experience based on their recent activity or preferences

Netflix using recent activity to personalize the email

Gramarly using recent activity to personalize the email

Mack Weldon using recent activity to personalize the email

Strategy #4: Wish your recipients happy birthday

Costa Coffee wishing happy birthday to the recipient of the email

Revolut wishing happy birthday to the recipient of the email

care.com wishing happy birthday to the recipient of the email

Wrapping up

Email personalization is more than a strategy that can boost your conversion rates. It’s a way to connect with each reader, simply with the use of a personal touch.

Personalization with Stronde for Email

With Stronde for email, you can create branded and conversion-driven emails and add personalization fields, which will be then connected automatically with the data stored on your email service provider (ESP).

Ready to start creating personalized emails that will stand out in a crowded inbox? Learn more about how Stronde for email can help!

The examples of email personalization we’ve shared, are taken from the following companies: LinkedIn, Revolut, OPODO LIMITED, Netflix, The Zebra, Eventbrite, Grammarly, Costa Coffee and Mack Weldon.