Boost Your Open Rates with These 5 Proven Email Subject Line Strategies

Email Strategy
November 11, 2023

Are you searching for inspiration to create compelling subject lines that resonate with your audience and boost your open rates? Fear not, as we have you covered with 5 practical tips!

Tip #1: Use personalization.

Integrating personalization in your subject line can amplify your open rate by 50%, according to Data Axle. Feel free to incorporate your subscriber’s name, company, or other relevant information, such as:

Use your subscriber’s name:

Happy Birthday, John! Your special surprise awaits.
Your special surprise awaits.
Mary, get 20% discount on your next purchase!
Attention John: Our latest product is now available!
Discover John’s path to success with our new guide
Hey Mary, don’t miss out on our exclusive offer!

Use your subscriber’s company name:

[Subscriber’s Company], we have a game-changing solution just for you.
Boost productivity at [Subscriber’s Company] with our innovative solution
Revolutionize operations at [Subscriber’s Company] with our cutting-edge technology
Empower your team at [Subscriber’s Company] with our cutting-edge tools
Unlock success at [Subscriber’s Company]: Discover our tailored solutions

Use your subscriber’s favorite product/service:

Uncover the path to B2B Influencer Marketing Success: Harness the power of industry leaders
The ultimate guide to effective Lead Generation Strategies
Boost efficiency and productivity with our cutting-edge Marketing Automation Platform
Unlock your full potential in Marketing with our comprehensive Marketing guide
Unlock the secrets of Digital Strategy Success with our expert tips and insights

There’re several ways to keep your subject line personalized, depending on your audience, season and occasion. To discover more about using personalization in your subject lines and to get more specific ideas, check out the “300+ Creative Email Subject Lines To Boost Open Rates For 2023” article of EngageBay.

Tip #2: Use numbers.

Adding a number to your subject line has been proven to increase open rates by 206%, as per CoSchedule. The 4 most common ways to use numbers within your subject line are:

Number the time-saving:

Discover Time-Saving strategies: Get results in just 30 minutes!
Save 2 hours every day with our Time-Saving toolkit
Master efficiency in 10 minutes: Time-Saving secrets revealed!

Number the ways:

3 ways to get more leads
5 best practices to boost your Social Media engagement
7 secrets to boost your Business

Number the steps:

Follow these 7 steps for a healthier lifestyle today
3 steps to Financial freedom: Start building wealth today
Achieve your fitness goals: Follow these 5 proven steps

Number the offer:

Get 50% off on your next purchase with this code
Special offer inside: Claim your $10 Gift Card now
Don’t miss out: Buy one, get one free on all accessories!

To explore further examples check out the full article: “4 Types of Numbers that Make Content Titles and Email Subject Lines More Enticing“.

Tip #3: Ask questions.

Questions spark curiosity and encourage your subscribers to open your email. Consider using questions like:

Do you want to grow your business faster?
Are you making these mistakes in your Marketing Strategy?
Have you seen our latest blog?
Do you want to increase your conversion rate? Here’s how.
Need expert advice? Ask us anything!

Learn more about balancing questions and statements in your subject lines: “How Do You Balance the Use of Questions and Statements in Your Subject Lines?“.

Tip #4: Add emojis.

Emojis make your subject lines visually appealing and more enticing to open. For example:

Don’t Miss Out 🎉 Our Exclusive Offer Inside!
📣 Breaking News: Exciting Updates on Our Product Launch.
Here’s a special gift just for you! 🎁
Thank you for being a loyal customer! 🙌
📢 Big Announcement: Join Us for an Amazing Event! 🎉

Discover the dos and don’ts of using emojis in your email marketing in NetHunt CRM ‘s article on “Emojis in email marketing: Hit or miss in 2023?”.

Tip #5: Use A/B testing on your Subject Lines.

While applying the tips above will help you create great subject lines, every audience is unique. Utilize A/B testing to discover which subject lines resonate best with your audience.

In today's digital era, email marketing is crucial, and we understand the challenges of standing out in crowded inboxes. The importance of email marketing in the digital era is undeniable. We all have crowded inboxes and are selective to which emails deserve to be opened. But how do we work towards the best-to-use subject line? Collaborating with your teammates on your emails can help you gather feedback and improve not only your subject lines, but every other single part of your email.

How do we assist email creators and marketers out there?

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