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    Navigating Email Creation Challenges: Insights from WebSummit Lisbon 2023

    Navigating Email Creation Challenges: Insights from WebSummit Lisbon 2023

    Navigating Email Creation Challenges: Insights from WebSummit Lisbon 2023

    Cover image: Email creation challenges
    • Email DevelopmentEmail StrategyEvents
    • February 20, 2024

    At Stronde for Email, we’re passionate about driving innovation in email marketing through collaboration and knowledge-sharing. During our recent attendance at WebSummit in Lisbon, we had enlightening conversations that shed light on the most pressing challenges faced by email marketers today. But that’s not all! In addition to uncovering these challenges, we had the privilege of hearing valuable feedback from attendees about Stronde for Email.

    Join us as we explore these insights and delve into key challenges such as email creation hurdles, brand consistency issues, collaboration difficulties, and mobile responsiveness challenges.

    What do people say about Stronde for Email?
    What are the main email creation challenges email marketers face?

    Challenge: Email Creation

    The process of email creation involves numerous hurdles, from content creation to brand optimization and ensuring mobile responsiveness. Balancing creativity with deliverability and engagement metrics remains a common struggle for marketers striving to create compelling and effective email campaigns. 

    Challenge: Collaboration

    Effective collaboration is essential for the success of email marketing campaigns. Challenges may arise when collaborating with stakeholders, such as internal teams and clients, throughout the email creation process, leading to delays and inconsistencies.

    Challenge: Brand Optimization

    Maintaining brand consistency and integrity in email campaigns is crucial for marketers. Ensuring that branding guidelines are applied consistently across all email communications remains a top priority to build and reinforce brand identity.

    Challenge: Mobile Rendering ​

    Optimizing emails for mobile responsiveness is essential, considering the majority of email opens occur on mobile devices. Challenges include ensuring emails render correctly across various devices and screen sizes, highlighting the importance of rigorous testing. 

    Curious about how to conquer any type of challenges in email creation?

    Reflecting on the invaluable insights from WebSummit Lisbon 2023, we’re reminded of the power in addressing challenges directly and discovering innovative pathways forward. Join us at WebSummit Qatar 2024 to delve deeper into this journey, or take the initiative today and request a live demo to start overcoming your email creation obstacles!

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    • Challenges, Insights

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    Effective collaboration is essential for the success of email marketing campaigns. Challenges may arise when collaborating with stakeholders, such as internal teams and clients, throughout the email creation process, leading to delays and inconsistencies. 

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